Why some adwords Ads appear bigger than other Ads?
These Ads have higher click through rate (CTR) than other Ads
They have higher visibility
And they have better user experience than any other adword Ad
Because they use Ad extensions
Lets see a brief synopsis of Ad extensions
• Sitelink extensions – Allows you to add links from your website to help people find what they are searching for.
• Call extensions – Allows searchers the ability to click a number to call your business.
• Callout extensions – Allows you to add extra ad copy so you can tell searchers what sets you apart from the competition.
• Location extensions – Allows searchers nearby to find your location or give you a call (map pin, navigation assistance, or call option).
• Review extensions – Allows you to showcase reviews from reputable sources.
• App extensions – Allows searchers to click a link that sends them to the app store to download your app.
• Structured Snippets – Allows you to add descriptive text to learn more about a product/ service.