Bloomberg media group has signed a deal with Yahoo Japan to a video content partnership. Bloomberg would provide for subtitled video content that would cover business, finance, technology and lifestyle news that would appear in Yahoo Japan.
This decision from yahoo japan was its first venture in business video content and Bloomberg’s in localised Japanese language video.
This decision was taken as it was important seeing the demand from Japan for local language video content on global news and finance news. This would help Bloomberg to have a broader reach across Japan’s mobile and cosmopolitan business consumer segment.
Dan Molloy, commercial director for Asia-Pacific at Bloomberg Media Group. “This content partnership marks an expansion of our industry leading digital video strategy, extending the reach of our content and brand to Yahoo Japan’s consumer base.”
Bloomberg has also signed a deal with Twitter to provide a 24/7 breaking news network for the microblogging site.