Air Asia – Friendsy Facebook Campaign
In 2012 Air Asia started flights from Sydney to Kuala Lumpur.
But… they were up against fierce competition and lack of marketing budget.
They needed brand awareness…fast
So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends
The plane would be entirely theirs plus Air Asia would fund a 3-day vacation
And they could even choose seats for all of their friends
The whole campaign got viral and fan base of Air Asia got increased by 30%
It generated a PR worth $1.5 million
Around 2,300,000 people engaged with this contest