The seemingly fast and ever-growing world of internet, where everyone has something new or better to offer, it becomes a challenge to keep the user lingering to your website. Website design has taken the market by a storm. Digital presence is so important these days that it’s inevitable to have a business without one.
In the process, we struggled and had evolved and landed ourselves in a time that has been a witness to enormous trends changing every day it is undoubtedly hard to keep up but not impossible.
The beginning of graphic design has provided us of an ocean full of options. The possibilities of human minds to develop or derive something new are endless that has helped us attain our goals and reach our set targets.
The current styles that take up the market tend to define the website design. If new trends come into play, they can make our web page design obsolete. Here is a list of four unique web design trends that gained popularity in 2016 and are likely to continue well in 2017.
1. Layouts that let content shine
The arrangement of the elements should be such that the user can read the message clearly without slowing down the speed.
On observation, we have come to a realization that there has been a huge change in the way the layout of a website design is planned, which could be attributed to how people perceive the role of design in their business. The amazing way how it has been growing and an ever advancing change of how things have developed and changed eventually owes to the story every trend created.
With every company competing over the best website design, Designers finally came to this realization that content is the most important part of the web page design and it is why people visit a web page.
Undoubtedly, design plays a significant role in how we present this content. That’s when the market saw the rapid change in the web design style. It drastically shifted from skeuomorphic to the poised, minimalist “Flat Design,” to Google’s Material Design. Though Flat Design was an outcome of the minimalistic trends of modern website design, designers complained it took the soul out of the design.
It is the design concept of making items look like their real-world counterparts. It is a conventional design method in the design industry like user interface (UI) and Web design, architecture, ceramics and interior design.
It is a design style that emphasizes on the minimum use of stylistic elements that give different illusions like a shadow, texture, etc. and focuses on the use of simple elements, flat colors, and typography.
However, we decide our website layout should be we should keep in mind that the motive should not be lost. Our efforts should be on presenting the content, obviously in a way that it makes the content look presentable and attract the viewers. It should be something that uses the website design in best ways possible to present out content without overshadowing it with the design; this will bring out the best website design.
2. Draw attention with GIFs
GIFs and animations are great to use in a web page design. They are an excellent method to express something meaningful; they can be used to show how a thing should be done or works. These days we see GIFs have become more sophisticated and the animations have started using SVG and CSS to achieve unique design elements. With the options of several GIF creation tools and the ease with which they can be created the web designers are not restricted to their design process for the website layout.
GIFs and animations should not be overused. They are used to draw a user’s attention as they provide a richer product experience, explain the workflow and provide a how-to guide for your users.
The tone of the brand and the voice should be the focus of designers when building the animations to engage users, according to the animation guru Val Head. It should be used carefully and moderately to enhance the experience of the user and emphasize on the content’s tone because if used in bulk these websites will take forever to load.
From tiny loading devices, that entertain the users while the content loads, to hover-state used as a UX device showing a hovering over the link to the users, animations can range widely.
In an advanced era of today where we see modern website designs replacing the sites with the use of static imagery, there is a constant struggle to find newer ways to engage users and be unique in their way of communicating.
-Don’t overuse GIFs & Animations but bring life to your website through these elements.
-GIFs (and animations) show a thorough understanding of design and give a sophisticated touch to any site.
3. Unique Layouts
Designers have always tried to seek and create innovative ways to present the contents to the readers. Though the designers complaint of the different issues they face trying to include simple, modern and minimalistic style in their design like the dying web design style, lacking soul.
Having to keep up with the website design trends there has been constant struggle to introduce new forms thus we have seen meticulously aligned and boxy layout a lot lately.
Seeing the emerging trend of grid exploration in 2016 the coming time would see developments in asymmetrical and unconventional ‘broken’ layouts. Though some content laden website may still stick around with the grid and card UI for their website design style, there are high chances, designers would experiment with layouts across the web, as different brands would seek to identify with their unique styling and experiences set them apart from the competitors in the market.
Broken layout (grids)
would vary from different projects and designers, which involves organizing the contents and elements to a loose underlying baseline grid, acting as the starting point helpful to move and manipulate content creating the desired effect.
is a great method devised by designers to draw attention to a particular part of or element on the page. A similar way designer builds and defines screen spaces allotting unique attributes to each section by developing a hierarchy using different color pallets, text sizes or space defining that renders uniqueness yet guides the user to and throughout the content of the website layout.
Some other ways to render uniqueness to your layout are:-
-Overlapping Text and Images
Of the many popular website design trends, one seen these days is the image that accompanies the text is slightly overlapped by the text.
-Mixing Horizontal and Vertical Text
If you set the text free from its monotonical horizontal alignment and place it in vertical alignment, it will render new dimensions to the entire web page layout.
4. Bold and Brighter Colors
Designers brought more personality to their work in the year of minimalism and brutalism by bringing in the effects of colors that add life to the design work. A few cases of bright and bold color stood out, and we believe that this trend will continue. Like for instance, though highly ridiculed, the brand-reviving by Instagram app lead to the icon redesign.
However, the approach should not be limited to bold or enthusiastic colors; gradients too played a significant role in blending and blurring and controlling the expressions of every mood that the designer explained.
As compared to the web-safe colors the designers used in the past, more brands took the braver move and decided to experiment with the bolder colors with over saturation, vibrant hues and revival of the use of gradients in the year 2016, which would continue to grow in 2017 as well. With the advancements in monitors and devices with screens that are efficient at reproducing richer colors, all this could have been possible.
The use of bolder colors undoubtedly attracts the user’s attention to the web page; it has been used as a sign of change, breaking new grounds and moving away and making bold bets from the safer practices. Spotify can be the perfect example that moved from its safer green colored well-established icon to attention-grabbing vivid hue. Like Instagram, though it too faced mixed reviews on aesthetic grounds but justified the move as a shift from being techy to a groovy, purely music focused brand.
Though many such bold attempts were made, we, however, expect brands to take a braver approach to using bright colors within their core branding and identity.
Here was a list of few web design trends to boost conversions that were present in 2016 and would likely continue in 2017. The trends mentioned above will not alone help in increasing the conversions but will allow us to maintain our brand value and image in the growing market. They would further assist in setting your brand at par with your competitors.